Loftness Specialized Equipment announces the appointment of Ashley Lathrum to the position of Integrated Marketing Manager. This addition to the team reflects Loftness’ focus on further developing its brand presence and supporting growth within the agricultural and vegetation management equipment markets.
Ashley brings significant B2B marketing experience within the manufacturing sector, most recently as Director of Marketing for Cemen Tech. In that role, she oversaw the company’s global marketing strategy and its execution across all segments. Her prior experience includes 10 years at John Deere Power Systems, where she led integrated marketing campaigns, established new digital platforms, and significantly increased media placements.
In her new role at Loftness, Ashley will be responsible for developing and executing marketing strategies focused on increasing dealer participation and end-user adoption. Her core duties involve market analysis, dealer support and resource development, trade show and event management, sales team collaboration, creation of dealer-centric promotions, and leadership of new product launches. She will also oversee Loftness’ digital presence and analyze marketing performance to maximize return on investment.
“Ashley’s background in developing and executing impactful marketing strategies within relevant industries makes her an ideal fit for this role,” said Shannon McComas, Vice President, Sales & Marketing of Loftness Specialized Equipment. “Her proven ability to drive results through dealer engagement and strategic marketing initiatives will be a significant asset to our team.”
Regarding her new position, Lathrum stated, “I look forward to applying my experience to develop and implement marketing strategies at Loftness that will support dealers, contribute to brand growth, and increase the adoption of the company’s equipment within the agricultural and vegetation management sectors.”
Ashley’s appointment reflects Loftness’ ongoing commitment to investing in talent and strengthening its marketing capabilities to support its expanding dealer network and product offerings.
