News

Loftness Specialized Equipment introduces the first auxiliary hydraulic cooler to be specialized for the new Kubota SVL97-3 compact track loader. Offering an industry-leading cooling performance of up to 150,000 BTUs per hour, the Cool Flow™ is available with a custom roof mount specifically developed for the SVL97-3 to help increase machine performance and minimize heat-related […]

Loftness Specialized Equipment is saddened to share that its Southeast Territory Manager, Eddie Morton, has passed away at age 66. Eddie was an incredibly effective sales representative and top performer for the company. He will be greatly missed, as he possessed a deep passion for the durability of Loftness equipment and gained a strong level […]

Loftness is pleased to announce the appointment of Sarah Lamers as Director of Operations. Sarah stepped into the role in February and now oversees the company’s daily manufacturing and procurement operations. She will also share leadership of the engineering and R&D departments alongside Shannon McComas, Vice President of Sales and Marketing. Sarah joined Loftness in […]

Loftness Specialized Equipment is pleased to announce the appointment of Shannon McComas to Vice President of Sales & Marketing. Previously serving as Director of Sales, Shannon will now lead the company’s sales and marketing initiatives, focusing on driving growth and expanding Loftness’ presence in key markets. In this new role, Shannon will also share leadership […]

Loftness Specialized Equipment is pleased to announce the appointment of Josh South as its new Chief Executive Officer. Josh brings a wealth of financial and strategic leadership experience to Loftness, having served as the company’s Chief Financial Officer since November 2023. With an extensive background in financial management, cost accounting, and business expansion within the […]

Loftness® now offers a 12-Foot Grain Bag Baler. It mounts to the 3-point hitch of a tractor and rolls up 9-, 10- or 12-foot diameter bags up to 500 feet long. It produces neat, tight bales that are easy to handle and fully prepped for recycling. All functions of the 12-Foot Grain Bag Baler are […]

Loftness® introduces its newly redesigned flail mower attachment for skid steers and compact track loaders. Designed to cut grass, weeds and brush up to ¾” in diameter, it offers new knife options and an available floating hitch, plus other improvements for greater performance and durability. The flail mower attachment can be equipped with either duckfoot […]

Loftness® has expanded its line of Battle Ax® mulching heads with the new 10 Series. Featuring a lightweight, yet heavy-duty design, it can be used on smaller excavators ranging from 7,000 to 10,000 pounds in a variety of applications, such as right-of-way vegetation management, site preparation, fire prevention, invasive species removal, landscaping, pasture reclamation, and […]

The Background With plans to build a peaceful cabin, Jason Horning purchased an undeveloped plot of land in Pennsylvania’s Pocono Mountains. No stranger to hard work and heavy equipment, he set out to handle the land clearing himself. Customer Jason Horning | Pennsylvania Equipment Battle Ax® – 20 Series The Basics Jason Horning is making […]

The Background Located in western Colorado, Derek Frigetto operates a farm and two feedlots in Montrose and Olathe. In 2006 he got into custom haying, covering a nearly 40-mile radius, as nobody else offered the service in the valley. The custom work included baling corn stalks for other area farmers, who wanted the bales for […]